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Valentines Day

February 16, 2017

I often state how local & community radio should know it’s niche and exploit/own it. Not to try ‘compete’ or ‘sound-like’ a BBC/commercial radio hybrid. It doesn’t work.

I want to prove that despite funds, small-budget local stations can be a ‘local hub’ for it’s surrounding TSA. With high quality, multi-media content, created by the station, becoming ‘viral’ with it’s audience and within the local area.

Too often community radio stations do not take average of other commercial aspects, I.e Events, SPI. Instead only sticking with, selling adverts & live reads.

 After being offered the breakfast show slot temporarily at Black Country Radio, I saw this as an opportunity to put these aspects into action; By creating several campaigns which function on a multi-media content level, via SPI, marketing & serving the community.

The first of these was Valentines Day. I created engaging multi-media content with the aim of it being used as a case study for future SPI projects. Take a look at the links and material below which became the finished project from Black Country Radio’s Valentines Day.


All of this was achieved with a £5 and a little bit of work. 

(Read about the campaign in full here:- Black Country Radio Valentines Day)


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