I’m terrible at football.
Even my friends won’t let me join their 6-a-side team, I’m THAT bad. So I thought it would be a great idea to join a charity football match on behalf on Black Country Radio, not just any charity a match either…
A charity match stacked to the brim of quality, professional ex-players, including some who were still playing professionally! (West Brom U23s). To say I was out of my depth was an understatement.
It was all for a great cause though, Mary Stevens Hospice.
I launched the #DaveFit4Football campaign as part of another SPI/Marketing project with Black Country Radio. During the build-up to the game itself, general updates were given on my ‘progress’, which was supported by an online blog, on-air sells, and various interviews during daytime & sports programming; including live coverage from the event on the day.
The event itself was FANTASTIC. Breaking stadium attendance records & raising over £20,000 for Mary Stevens Hospice.
Plus I didn’t make a COMPLETE fool of myself. The score was 5-1 when I came on to play RB/CB, the match finished 6-4; read into that what you will. (Des Lyttle & Nigel Quashie told me off several times, Sorry!)
Personally I loved putting this project together and seeing it develop over time, with support from members of BCR, listeners and the surrounding community. Plus I made my Dad happy, he's a HUGE West Brom fan!
Bring on next year. If the legends allow me to play again...
Check out the videos from the day below:
Highlights Video: Jane Webb Memorial Trophy
Before you ask, I'm Number 5.
My match performance highlights:- Complaining with Des Lyttle for an offside & 'trying' a goal-line clearance.