It’s November, which means one thing… Christmas Light Switch-Ons!
This past weekend I represented Black Country Radio backstage at the intu Merry Hill’s Christmas Light Switch-On.
Stepping back from a usual hosting or event management role, I was tasked with producing engaging interviews with the performers at the switch-on. These were music artists Fleur East, Union J & The Vamps; artists which would be recognisable with several of the radio station’s target audience.
These interviews were then played on-air during primetime slots, partnered by relevant branded social media, raising awareness of the station further through fans of the artists.
As a community radio station with limited resources at the event, some excellent standout content was created, providing a perfect mix of local community & mainstream aspects.
The station stood out against other competitors covering the same TSA, as BCR was the only one to attend the event creating content for on-air & online (Facebook Live).