@ThatDaveW

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intu Merry Hill Christmas Light Switch-On

November 21, 2017

It’s November, which means one thing… Christmas Light Switch-Ons!

This past weekend I represented Black Country Radio backstage at the intu Merry Hill’s Christmas Light Switch-On. 

 

Stepping back from a usual hosting or event management role, I was tasked with producing engaging interviews with the performers at the switch-on. These were music artists Fleur East, Union J & The Vamps; artists which would be recognisable with several of the radio station’s target audience.

These interviews were then played on-air during primetime slots, partnered by relevant branded social media, raising awareness of the station further through fans of the artists.

 

 

As a community radio station with limited resources at the event, some excellent standout content was created, providing a perfect mix of local community & mainstream aspects. 

 

The station stood out against other competitors covering the same TSA, as BCR was the only one to attend the event creating content for on-air & online (Facebook Live). 

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